2018-2020 Presenting Sponsor Sues Balloon Fiesta

Heartbreaking news today. My favorite camera brand and ballooning event are at odds. Canon® has filed suit against the Albuquerque International Fiesta for $250,000, the fee for their 2020 event sponsorship. After reading the case filed with the court, I am gravely concerned about the outcome. No matter which party is declared victor, both stand to lose fans and social media followings, at a minimum. Now is a great time for all the industry influencers to brush up on their media crisis skills.

Click on this link to read the case filed in U.S. District Court.

Watching Balloon Fiesta LIVE from BalloonFiesta.com

This is a big morning in my life! As the person who hand-coded the HTML pages for the first web presence for the Albuquerque International Balloon Fiesta back in 1994, nothing brings me greater joy than to be able to share this event with the world online and to be able to see it happening LIVE on the Internet is a dream come true! 



Unable to attend the event in person this year I was feeling pretty maudlin when I awoke this morning to phone notifications that today’s #BalloonFiesta activities had started. Because I had caught the first live stream from balloonfiesta.com yesterday evening in time to watch the Balloon Glow, I decided to check BalloonFiesta.com right away today to see if they were able to get the live stream up. It was up and the announcers were already chatting away. I quickly snagged a screenshot and created an image to share with our Balloon Talk group members on Facebook