Heartbreaking news today. My favorite camera brand and ballooning event are at odds. Canon® has filed suit against the Albuquerque International Fiesta for $250,000, the fee for their 2020 event sponsorship. After reading the case filed with the court, I am gravely concerned about the outcome. No matter which party is declared victor, both stand to lose fans and social media followings, at a minimum. Now is a great time for all the industry influencers to brush up on their media crisis skills.
Click on this link to read the case filed in U.S. District Court.