There is no getting around the importance of social media in the small business marketing success stories these days. For me, the number #1 social network for small business is Twitter. This video from the Official Twitter YouTube account explains the difference between promoted tweets and promotedÂ accounts. If you want to promote your Twitter account by advertising with Twitter, Twitter will analyze the interests of your current followers, then search for people sharing similar interests and serve your account as a suggestion in the Who To Follow section of their Twitter pages. With Promoted Tweets, Twitter constantly monitors your engagement and automatically promotes your best tweets, serving them to more of the right people at the right time. The best part is that you only pay Twitter when someone it suggests follows your account.