Recently one of the premium private Facebook groups I belong to decided to open up a complementary forum on LinkedIn. To date, I have not been a big fan of LinkedIn. I am there primarily because clients and customers invited me to connect with them on that network. Close to 100 percent of those customers and clients are not active on LinkedIn, either. What does this have to do with how marketers use social media? Well you can see by this recent chart generated by Statista that the majority of us are hanging out onÂ Facebook and Twitter. Â Personally, I prefer to make my business connections via Twitter and move them to relationship-building groups on Facebook.
You will find more statistics at Statista