Exercise 1: Value Proposition — Social Edge and ended up spending at least 30 minutes (my morning “wakeup time”) browsing Social Edge, an online community for social entrepreneurs and others focused on the social benefit sector to network, learn, inspire and share resources. In reading all about it, I was led to the home page of its sponsor, the Skoll Foundation, a philanthropic venture started by Jeff Skoll in 1999. Before I knew it an hour had passed. The adventure had brought back a lot of memories of the dot com boom, Web 1.0 and the limitations we had to overcome in building online community. Reflecting on the history leaves me amazed and more importantly, excited! We’ve made it through the dot com bust and Web 2.0. Now here we are at Web 3.0, the time all of us early adapters from 1990-1994 spoke of when we shared our visions for the future. At this point, it appears that the Twitter microblogging service is turning out to be the golden key.]]>